Verdict: SuperOffice shows world-class public customer-centricity evidence, scoring 9.0/10 in this automated assessment of publicly available material. Near-top marks were earned with customer satisfaction metrics referenced in public materials and clear CX programme language on the open website. This report is based solely on publicly available evidence — internal programmes not reflected in public documents are not captured.
A
9 / 10
Leading — strong public evidence
Scorecard
💬Customer language
3 / 3
Customer language appears consistently across multiple pages and investor materials, signalling that serving customers is a named organisational priority.
🔄CX programme evidence
3 / 3
Customer experience is acknowledged as a discipline, with references to feedback or service improvement appearing in official materials.
📊Measurement proof
2 / 3
NPS or a named customer metric is mentioned in public documents, though no specific score is published.
🤝Commitment depth
1 / 1
Some evidence of customer commitment depth, though executive accountability for CX metrics is not explicitly demonstrated in public materials.
Overall score
Score of 9.0/10: the company demonstrates world-class customer-centricity signals. Only a small step remains to the top tier — typically publishing a specific score figure or adding more explicit closed-loop detail would close the gap.
9/10
Evidence
Sorted by rubric tier descending — Tier 3 (named measurement) and Tier 4 (commitment depth) are the rarest and most differentiating signals. A single source page may satisfy several criteria (e.g. [T3a] + [T3b] + [T3c] stacked).
[T4] CX governance and strategic commitmentWeakView ↗
bling of a company’s growth rate , while the NPS leaders are said to “outgrow their competitors in most industries by an average of 2.5 times ”. Your NPS ratings can help you measure customer retenti…
[T3a] NPS, CSAT, or named metric explicitly mentioned[T3b] Named metric on a public web page (not only in PDF)StrongView ↗
g customers. There are many customer success metrics used in business. Here is just a handful of the most popular ones: Customer Satisfaction Survey (CSAT) measures individual satisfaction with a pur…
[T2a] CX named as a discipline[T2b] Customer listening or feedback mechanism[T2c] Acting on feedback or CX in reportingMediumView ↗
e is due to the fact that we put customers first .” The positive or negative word-of-mouth has the power to make or break any business. Just one poor customer experience is likely to push 89% of cons…
[T2a] CX named as a discipline[T2b] Customer listening or feedback mechanismMediumView ↗
workflows Discover service Insights powering your growth journey Drive strategy by tracking customer data and KPIs Navigate your sales forecasts and customer retention from your dashboard cockpit A f…
SuperOffice CRM reviews, case studies and testimonials SuperOffice CRM reviews, case studies and testimonials How events accelerate the customer journey (and drive growth) How events drive growth Supe…
[T2a] CX named as a discipline[T2b] Customer listening or feedback mechanismMediumView ↗
es Guide The email marketing KPI guide Guide How to supercharge your customer relationships Guide The sales KPI guide Guide Six easy tips to increase customer loyalty CRM Platform CRM platform Market…
[T1a] Customer or client mentioned[T1b] Customer language on 2+ page types[T1c] Operational customer languageWeakView ↗
ult, grow! We use NPS insights when designing new product strategies and assigning R&D priorities, when working on new marketing campaigns, improving customer support or the work of our consultants a…
[T1a] Customer or client mentioned[T1b] Customer language on 2+ page types[T1c] Operational customer languageWeakView ↗
elux sales success How Sharp scaled sales by centralizing customer data and communication Challenges: Disorganized customer data tracking Inefficient customer service management Lack of centralized c…
[T1a] Customer or client mentioned[T1b] Customer language on 2+ page types[T1c] Operational customer languageWeakView ↗
perOffice CRM Driven by a passion for Customer Relationship Management ( CRM ), SuperOffice makes award winning CRM software for sales, marketing and customer service. As the leading European CRM pro…
[T1a] Customer or client mentioned[T1b] Customer language on 2+ page types[T1c] Operational customer languageWeakView ↗
ed Kingdom United States Talk to a CRM expert Guides Looking for CRM best practices or some new inspiration around the topics of Sales, Marketing and Customer Service? You've come to the right place.…
What SuperOffice is doing well
SuperOffice references a named customer satisfaction metric in public materials and supports it with visible CX programme language. This is the combination that separates world-class operators from companies that only talk about customers.
Customer-focused language runs consistently across website and investor materials, signalling that customer outcomes are treated as a strategic priority rather than a marketing line.
What is missing
A specific, prominently-cited score figure would move the metric from 'mentioned' to 'owned'. Publishing the current value — with a comparison to prior periods — is the single highest-leverage step remaining.
A named closed-loop description (how feedback is routed, reviewed and acted on) would strengthen the CX programme evidence from credible to definitive.
Analyst implication: SuperOffice already operates at a world-class level for public customer-centricity. One or two targeted additions — a published score value, or a named closed-loop feedback process — would move it into leadership territory.
How SuperOffice could improve its ranking
Publish the current score figure prominently (investor deck, About Us page, or annual report) with a year-on-year comparison. Moving from 'we measure NPS' to 'our NPS is X, up Y points' is the last major signal gap.
Add a short description of the closed-loop process: cadence, who reviews, and one example of change made in response. This converts programme evidence from implied to demonstrated.
Suggested website text
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Recommended copy · About Us page · Net Promoter Score version
Customer Experience is a Strategic Priority: We do more than collect feedback — we act on it. Our closed-loop feedback discipline ensures every client voice drives measurable improvement across our products and services. We measure customer loyalty using the Net Promoter Score (NPS) and are committed to sharing our progress publicly as part of our transparency commitment.
💡 Why this improves your score: Adding the actual NPS number (e.g. 'Our 2025 NPS reached 72') would award T3c (+2 points) and significantly improve SuperOffice's Customer Test ranking. This single addition could move the grade from A to A.
See full scoring methodology →
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