TheCustomerTest.com
Public Customer-Centricity Benchmark
2026-04-12
osb.co.uk
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One Savings Bank
 ·  United Kingdom
Verdict: One Savings Bank shows early-stage public customer-centricity evidence, scoring 8.0/10 in this automated assessment of publicly available material. A customer satisfaction metric is referenced in public materials, though a specific score or programme detail has not been published. This report is based solely on publicly available evidence — internal programmes not reflected in public documents are not captured.
B +
8 / 10
Good — meaningful CX commitment

Scorecard

💬 Customer language
3 / 3
Customer language appears consistently across multiple pages and investor materials, signalling that serving customers is a named organisational priority.
🔄 CX programme evidence
3 / 3
Customer experience is acknowledged as a discipline, with references to feedback or service improvement appearing in official materials.
📊 Measurement proof
2 / 3
NPS or a named customer metric is mentioned in public documents, though no specific score is published.
🤝 Commitment depth
0 / 1
No specific evidence of executive-level accountability for customer satisfaction outcomes in public materials.
Overall score
Score of 8.0/10: the company demonstrates early-stage customer-centricity signals. The gap to a score of 5+ is typically bridged by publishing a named customer metric and adding explicit programme language to the website.
8/10

Evidence

[T1a] Customer or client mentioned Weak View ↗
OneSavings Bank plc Annual Report and Financial Statements 2022 Savings customer satisfaction – Net Promoter Score (NPS). Definition - The N…
[T1b] Customer language on 2+ page types Weak View ↗
OneSavings Bank plc Annual Report and Financial Statements 2022 Savings customer satisfaction – Net Promoter Score (NPS). Definition - The N…
[T1c] Operational customer language Weak View ↗
OneSavings Bank plc Annual Report and Financial Statements 2022 Savings customer satisfaction – Net Promoter Score (NPS). Definition - The N…
[T2a] CX named as a discipline Medium View ↗
customer is a detractor between 0 and 6, a passive between 7 and 8 and a promoter between 9 and 10. Additional resource was allocated to im…
[T2b] Customer listening or feedback mechanism Medium View ↗
our branch enhancement programme to ensure we offer the best possible customer experience. These enhancements have been designed following…
[T2c] Acting on feedback or CX in reporting Medium View ↗
Our business model | OSB Group OSB India puts customer service at the heart of everything it does, demonstrated by the excellent customer Ne…

What One Savings Bank is doing well

One Savings Bank references customer satisfaction or feedback in its public materials, suggesting that customer outcomes are tracked internally. This provides a credible foundation — the next step is to surface that evidence publicly.

Customer language features in the company's communications, including website copy and investor materials. The tone suggests customers are considered a genuine priority rather than an afterthought.

What is missing

A customer satisfaction metric is mentioned but no specific score is published. Moving the metric from a passing reference to a prominently cited figure — even in an investor presentation — would significantly strengthen the public signal.

The CX programme is referenced but not described in sufficient detail. Adding specifics — feedback frequency, review process, or an example of action taken — would substantially strengthen the narrative.

Analyst implication: One Savings Bank has the early ingredients of a customer-centric company. A targeted update to its public communications — publishing an NPS score and describing the feedback loop — would move the grade from 8 to 6+ and position it as a credible customer-led business.

How One Savings Bank could improve its ranking

Elevate the NPS reference from a footnote to a featured metric. Citing the score prominently — on the website and in earnings materials — signals genuine accountability rather than occasional mention.

Add a 'How we listen to customers' paragraph to the corporate website. Describing the feedback cadence, who reviews results, and one example of action taken demonstrates that customer listening is operational, not aspirational.

Suggested website text

Want to improve this grade?
See what world-class customer-centricity looks like and what changes would move the needle for One Savings Bank.
How to increase the grade →
Recommended copy  ·  About Us page  ·  Net Promoter Score version
Customer Experience is a Strategic Priority: We do more than collect feedback — we act on it. Our closed-loop feedback discipline ensures every client voice drives measurable improvement across our products and services. We measure customer loyalty using the Net Promoter Score (NPS) and are committed to sharing our progress publicly as part of our transparency commitment.

💡 Why this improves your score: Adding the actual NPS number (e.g. 'Our 2025 NPS reached 72') would award T3c (+2 points) and significantly improve One Savings Bank's Customer Test ranking. This single addition could move the grade from B to A.   See full scoring methodology →

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