Verdict: Sabio shows early-stage public customer-centricity evidence, scoring 8.0/10 in this automated assessment of publicly available material. Customer language and some CX programme references are visible in public communications, though measurement transparency — specifically the publication of a named customer satisfaction metric — is absent. This report is based solely on publicly available evidence — internal programmes not reflected in public documents are not captured.
B+
8 / 10
Good — meaningful CX commitment
Scorecard
💬Customer language
3 / 3
Customer language appears consistently across multiple pages and investor materials, signalling that serving customers is a named organisational priority.
🔄CX programme evidence
3 / 3
Customer experience is acknowledged as a discipline, with references to feedback or service improvement appearing in official materials.
📊Measurement proof
1 / 3
A customer satisfaction metric is referenced but the evidence is thin — the metric name appears without context or programme detail.
🤝Commitment depth
1 / 1
Some evidence of customer commitment depth, though executive accountability for CX metrics is not explicitly demonstrated in public materials.
Overall score
Score of 8.0/10: the company demonstrates early-stage customer-centricity signals. The gap to a score of 5+ is typically bridged by publishing a named customer metric and adding explicit programme language to the website.
8/10
Evidence
Sorted by rubric tier descending — Tier 3 (named measurement) and Tier 4 (commitment depth) are the rarest and most differentiating signals. A single source page may satisfy several criteria (e.g. [T3a] + [T3b] + [T3c] stacked).
[T4] CX governance and strategic commitmentWeakView ↗
ss Industry Average Moneybarn used Sabio Navigator Voice of Customer feedback tool to sustain industry-leading CX performance levels during pandemic. Deployed customer feedback programme based on Sab…
[T3a] NPS, CSAT, or named metric explicitly mentionedStrongView ↗
A brief history of NPS & 3 tips for maximising ROI NPS equivalent to percentage of promoters minus percentage of detractors. Promoters identified by survey are extension of
[T3a] NPS, CSAT, or named metric explicitly mentionedStrongView ↗
Customer: A Call Centres Calling NPS remains customer feedback tool of choice for many call centres offering high accuracy with point scoring system. CSAT uses slightly different metrics to deliver f…
[T3a] NPS, CSAT, or named metric explicitly mentionedStrongView ↗
gies. Closing feedback loop is important—estimated 11% customer churn prevented by simple outreach. Building engagement into feedback processes helps NPS and CSAT scores improve. Sabio Navigator soft…
[T2a] CX named as a discipline[T2b] Customer listening or feedback mechanismMediumView ↗
understand customer audience and build service customers will keep coming back to. Measures customer satisfaction over time across different parts of customer journey. Easy-to-use dashboards bring in…
[T2a] CX named as a discipline[T2b] Customer listening or feedback mechanismMediumView ↗
Voice of Customer is combination of web-based software and expert support team that helps interpret data, identify problems and make changes. Gathers customer feedback via phone, email or text messag…
[T2a] CX named as a discipline[T2b] Customer listening or feedback mechanism[T2c] Acting on feedback or CX in reportingMediumView ↗
s Research suggests eight out of ten Voice of Customer projects still fail. Organisations recognise need to understand customer feedback when shaping customer experience strategies. Closing feedback…
[T2b] Customer listening or feedback mechanismMediumView ↗
ng department. Bright's Telecom client proved promoter customers spent 33% more. Clients NPS scores increase by 20% after integrating self-correcting voice of customer solution. If company adopts NPS…
[T2b] Customer listening or feedback mechanismMediumView ↗
Voice of the Customer: A Call Centres Calling NPS remains customer feedback tool of choice for many call centres offering high accuracy with point scoring system. CSAT uses slightly different metrics…
[T2b] Customer listening or feedback mechanism[T2c] Acting on feedback or CX in reportingMediumView ↗
e Moneybarn used Sabio Navigator Voice of Customer feedback tool to sustain industry-leading CX performance levels during pandemic. Deployed customer feedback programme based on Sabio Navigator Voice…
What Sabio is doing well
Sabio references customer satisfaction or feedback in its public materials, suggesting that customer outcomes are tracked internally. This provides a credible foundation — the next step is to surface that evidence publicly.
Customer language features in the company's communications, including website copy and investor materials. The tone suggests customers are considered a genuine priority rather than an afterthought.
What is missing
No specific customer satisfaction score (NPS, CSAT, or similar) is published in any reviewed material. Publishing a named metric with a score is the single highest-impact change available — it alone would move the overall score by 2–3 points and place the company in the top quartile of this benchmark.
The CX programme is referenced but not described in sufficient detail. Adding specifics — feedback frequency, review process, or an example of action taken — would substantially strengthen the narrative.
Analyst implication: Sabio has the early ingredients of a customer-centric company. A targeted update to its public communications — publishing an NPS score and describing the feedback loop — would move the grade from 8 to 6+ and position it as a credible customer-led business.
How Sabio could improve its ranking
Publish a Net Promoter Score in the next investor update or on the About Us page. This is the single most impactful change: companies that cite a specific NPS score score 2–3 points higher on average in this benchmark.
Add a 'How we listen to customers' paragraph to the corporate website. Describing the feedback cadence, who reviews results, and one example of action taken demonstrates that customer listening is operational, not aspirational.
Suggested website text
Want to improve this grade?
See what world-class customer-centricity looks like and what changes would move the needle for Sabio.
Recommended copy · About Us page · Net Promoter Score version
Customer Experience is a Strategic Priority: We do more than collect feedback — we act on it. Our closed-loop feedback discipline ensures every client voice drives measurable improvement across our products and services. We measure customer loyalty using the Net Promoter Score (NPS) and are committed to sharing our progress publicly as part of our transparency commitment.
💡 Why this improves your score: Adding the actual NPS number (e.g. 'Our 2025 NPS reached 72') would award T3c (+2 points) and significantly improve Sabio's Customer Test ranking. This single addition could move the grade from B to A.
See full scoring methodology →
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