The Customer
Test.
How customer-centric are public companies — really? We score every major listed company on public evidence alone. No surveys. No self-reporting. Integer scores 0–10.
Grade distribution
v2.0: T1+T2+T3+T4 = 0–10 integer. Average: 3.2/10.
Highest scoring companies
What is TheCustomerTest?
We independently analyse the public-facing digital presence of listed companies to assess how much evidence there is of genuine customer-centricity — measured through language, CX programmes, feedback mechanisms, and published metrics like Net Promoter Score.
No surveys. No self-reporting. Public evidence only. Read the v2.0 methodology →
A public evidence audit in three steps
We crawl the public record
Corporate websites, annual reports, ESG filings, earnings transcripts, newsrooms. Everything a customer or investor can see.
Score on three tiers
Customer language, CX programmes, and measurement proof. Each scored independently, summed to 0–10. Only companies publishing real NPS evidence can reach the top.
Actionable result
Every company gets a report showing what was found, what was missing, and how to improve. Scores are challenged and updated regularly.
Suggest another company — get a report
Every submission is scored within 24 hours. Add a company, new evidence, a challenge, or a correction.
About this benchmark
TheCustomerTest is an independent editorial opinion based on publicly observable evidence. All scores are automatically generated by analysing company websites, annual reports, SEC filings, and company-issued press releases. Scores reflect what a company has made public — not necessarily the strength of its internal CX programme. A company scoring low may have world-class CX behind the scenes but simply chooses not to communicate it publicly.
Published by CustomerGauge B.V., Van Diemenstraat 182, Amsterdam 1013CP, Netherlands. All data on this site is editorial opinion and may contain errors — let us know if you spot one. No relationship with or endorsement of any company listed is implied.
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