The Customer
Test.
How customer-centric are public companies — really? We score every major listed company on public evidence alone. No surveys. No self-reporting. Integer scores 0–10.
Grade distribution
v2.0: T1+T2+T3+T4 = 0–10 integer. Average: 3.2/10.
What is TheCustomerTest?
We independently analyse the public-facing digital presence of listed companies to assess how much evidence there is of genuine customer-centricity — measured through language, CX programmes, feedback mechanisms, and published metrics like Net Promoter Score.
No surveys. No self-reporting. Public evidence only. Read the v2.0 methodology →
A public evidence audit in three steps
We crawl the public record
Corporate websites, annual reports, ESG filings, earnings transcripts, newsrooms. Everything a customer or investor can see.
Score on three tiers
Customer language, CX programmes, and measurement proof. Each scored independently, summed to 0–10. Only companies publishing real NPS evidence can reach the top.
Actionable result
Every company gets a report showing what was found, what was missing, and how to improve. Scores are challenged and updated regularly.
Suggest another company — get a report
Every submission is scored within 24 hours. Add a company, new evidence, a challenge, or a correction.
BETA About this benchmark
This is a beta release. Scoring methodology is evolving and the data is being expanded. We expect to be wrong sometimes — please submit a correction if you spot an error and we’ll re-score within a day.
TheCustomerTest is an independent editorial opinion based on publicly observable evidence. Scores are generated automatically by analysing company websites, annual reports, SEC filings, and company-issued press releases. They reflect what a company has chosen to make public — not necessarily the strength of its internal customer-experience programme. A company scoring low may have world-class CX behind the scenes but simply chooses not to communicate it publicly.
We are not affiliated with, endorsed by, or sponsored by any of the companies listed. Every score is editorial opinion based on public information. Published by CustomerGauge B.V., Van Diemenstraat 182, Amsterdam 1013CP, Netherlands.
Methodology · World-Class Playbook · Tell Us More · Contact · Terms · Cookies · Cookie settings · thecustomertest@customergauge.com